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Emma Tremblay-Bilodeau

Selling with a broker or on your own: the real math

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Saving on commission by selling on your own is an appealing—and entirely legitimate—idea to consider. But the math is more subtle than a simple subtraction. Selling without a broker means taking charge of marketing, qualifying buyers, negotiating, completing forms, and managing legal risks. The real question is not how much you save on commission, but how much you risk leaving on the table—and how much time and stress you are willing to invest. The transaction is also governed by strict consumer protection rules.

What a broker does—and why it has value

A broker gives your property visibility you cannot achieve on your own: the Centris network and inter-agency collaboration put your home in front of far more qualified buyers. They filter out browsers from serious buyers, handle mandatory forms, negotiate on your behalf, and coordinate everything through to the notary. They also protect you legally, particularly regarding the legal warranty and the seller’s declaration—two areas where a mistake can come back to haunt you after the sale.

Aspect With a broker On your own (FSBO)
Direct cost Commission (4 to 6%) Platform fees or none
Visibility Centris network and inter-agency Limited to your own channels
Buyer qualification Handled for you Your responsibility
Negotiation Led by a professional You, alone with the buyer
Forms and legal matters Supervised Your responsibility
Time to invest Reduced High

The right choice depends on you

There is no single answer. An experienced seller, in a very active market, with a straightforward property and time on their hands, can succeed on their own. For most people, however, working with a broker pays off through a better sale price, fewer risks, and far less hassle. Before deciding, one thing is useful in both cases: knowing the true value of your home. Request a free, no-obligation evaluation, then decide with full information.

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Emma Tremblay-Bilodeau

Courtier immobilier résidentiel et commercial chez RE/MAX Futur, à Châteauguay, depuis 2010. Emma accompagne les vendeurs de la Rive-Sud de Montréal, avec une attention particulière pour les transitions de vie.

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Une évaluation, et vous saurez

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